Why You Should Use Call Tracking
Every Sunday at 10am, my iPhone goes *ding* . It’s the dreaded notification of how long I’ve stared at my phone that week.
One of my many New Year’s resolutions was to get that number down to one hour per day. Unfortunately, since March that figure has climbed to 2+ hours per day. Yikes!
With the world somehow going even more digital lately, I thought I’d tell you about an online tool that I believe all businesses should be using. (And I’m not affiliated with them in any way.)
Tools such as CallRail track how many calls are coming to your business, and where they’re coming from.
In a matter of seconds, you can see how many calls came in this month, and more importantly, identify where first-time callers found you.
On top of that, they actually record the calls for you. This allows you in a matter of seconds to get a good feel for inbound sales activity.
6 Reasons Why You Should Use Call Tracking
#2 – Where did the leads come from? Your receptionist isn’t asking. You know how I know? Because when I call they never ask!
With tracking, you can see if your best leads are coming from SEO, a Google Ad campaign, or a referral site like Thomas Net, and then allocate your marketing resources accordingly.
#3 – See how many calls are missed. We work so hard on marketing to get people to pick up the dang phone, it would be a shame for them to get a voicemail during business hours. Call tracking tells you what percentage of calls end up reaching a voicemail.
#4 – Hear the call from a customer perspective. A client of mine just discovered it took two minutes of negotiating with their automated machine to reach a human. He’s putting the kibosh on that asap!
#5 – Check-in on Customer Service. First impressions are everything. Are callers warmly greeted?
(I worked in a call center in Australia after college, and can still hear my manager pacing the aisle, and while frowning, say: “I want to hear your smile!”)
#6 – It also tracks form submissions. Keep tabs on Contact or Request quote forms.
It’s super easy to get started, just go to CallRail or a similar company’s website. If you’re a Key Marketing client, just say the word if you want this data added to your marketing dashboard.
Because if you’re not tracking, you’re only guessing!
